Public Relations

Public relations is about shaping and sharing your organization’s information and image—strategically managing how the public, especially the media, perceives you.

I like to emphasize that PR is more art than science. It requires an intuition for good “hooks” that grab attention and spark curiosity. The media landscape has changed a lot in the past two decades. Features departments in traditional media have dwindled. At the same time, a vast array of websites, niche blogs and powerful influencers have proliferated to offer new opportunities for savvy storytellers. Together, we can discuss your stories that are poised for public-facing promotion and determine the best channels to share them.

I’ll partner with you to create a comprehensive media promotion plan that will garner visibility and boost your brand. I’m well-connected with national media, and in the broader Baltimore and Washington, D.C. markets, in particular. I boast a knack for creative stunts and storytelling that helps you make a splash in a competitive media landscape. 

Let’s connect!

Take a look at these highlights of recent media coverage for current and past clients...

DR. NANCY GRASMICK LEADERSHIP INSTITUTE at TOWSON UNIVERSITY

 · “Dr. Nancy Grasmick is Nurturing Ethical Leadership Across Baltimore,” Baltimore magazine, December 2024.

· “Viewpoint: The 'Great Gloom' is here' but it doesn’t have to be,” Baltimore Business Journal, February 2, 2024.

· Cover feature: “Developing Baltimore’s Leaders,” Baltimore Style, February 2024.

· “Former Maryland Superintendent of Schools wants to 'cultivate' new leaders at forum,” WBAL TV, September 2023.

· “Baltimore needs ‘built leaders’ now more than ever before,” Baltimore Sun, August 2023.

WASHINGTON NATIONAL OPERA AT THE KENNEDY CENTER

· “How Washington National Opera’s Francesca Zambello Handles a Big Job,” Washingtonian, January 2025.

· “Dark powers guide dagger-sharp ‘Macbeth’ at Washington National Opera,” Washington Post, November 14, 2024.

· Cover feature: “Washington National Opera performs family-friendly Jungle Book,” Washington Family magazine, December 2024.

· “With a no-nonsense ‘Il trovatore,’ WNO comes back with a vengeance,” The Washington Post, October 2022.

· “Washington National Opera presents Verdi's Il trovatore,” WETA, October 2022.

· “Parents You Should Know: Christine Goerke,”* Washington Family, October 2022.

· “The Kennedy Center's American Opera Initiative Thinks Outside the Box,” Metro Weekly, January 2023.

· “Chamber opera at Kennedy Center composed by Alexandria native,” WUSA9 DC TV, January 2023.

· “Opera Star Denyce Graves’s Unusual New Role,” Washingtonian, January 2023.

· “An impresaria rediscovered in ‘The Passion of Mary Cardwell Dawson’,” The Washington Post, January 2023.

· “Denyce Graves Foundation to Honor Founder of NNOC Ahead of Black History Month,” Black Enterprise, January 2023.

MARYLAND OPERA

“Baltimore’s Opera scene is scaled back but still rich. Come experience it,” The Baltimore Sun, February 10, 2020. 

“Glories of French Opera in a Setting to Die For,” Baltimore OUTloud, January 31, 2020

HANDEL CHOIR OF BALTIMORE

 · “Music can lift the spirits of a struggling nation,” Baltimore Sun, December 2024.

· “The Handel Choir of Baltimore Celebrates 90th Anniversary Season,” WYPR, December 2024.

· UpFront section feature, Baltimore magazine, March 2025.

· Cover feature, Baltimore Style, May 2025.

SHEPPARD PRATT

 · “Viewpoint: Here's how to manage your workplace anxiety,” Baltimore Business Journal, May 17, 2024.

· “Sheppard Pratt’s psychiatric urgent care centers improve access to mental health care in Maryland,” Maryland Daily Record, May 27, 2024.

· “Bridge phobia is common, but treatable, psychotherapist explains,” WBAL TV, May 7 2024.

“Harvey Weinstein’s sexual assaults were about power, not intimacy,” The Baltimore Sun, January 14, 2020.

“Use your phone less in 2020,” Baltimore’s Child, December 2019. 

“Why investing in employee mental health is good business,” Baltimore Business Journal’s Viewpoint, April 5, 2019. 

BALTIMORE SYMPHONY ORCHESTRA

“Royal Wedding prodigy hopes to inspire classical music’s next generation,” The Washington Post, January 21, 2020

“Baltimore Symphony Orchestra to Showcase Broadway Talent,” CBS Local, March 9, 2018.

“Band Camp for Grown-Ups,” by Daniel Watkin, The New York Times, July 13, 2012.

“Pioneer on the Podium,” CNN – Amanpour, October 26, 2012.

DEER CREEK CHORALE

 “Deer Creek Chorale, Deer Creek Youth Choir to perform ‘What Sweeter Music,” The Aegis, November 16, 2020.