About Laura

I apply my expertise in marketing, publicity and communications strategy to help you achieve greater visibility and market share for your company.

Public Relations

I love good stories and I know how to share them. This is my secret weapon for securing great coverage for my clients, such as Sheppard Pratt, The Kennedy Center and the Baltimore Symphony Orchestra. For the BSO, I managed their PR for seven years and garnered regular local coverage in publications such as The Baltimore Sun and The Washington Post, as well as national media attention in outlets that include NPR, 60 Minutes, PBS, More magazine and The New York Times. 

Content Marketing

As a published and versatile writer, I compose copy that entices your audience to click-through and read on. I have been published in Baltimore magazine, Baltimore's Child, Baltimore Style, Washington Family, Montgomery Magazine, Frederick Family, Playbill, Overture and Applause magazines. I have written speeches for influential leaders at events hosted by The National Press Club, the Baltimore’s Mayor’s Office and SmartCEO magazine. My writing experience spans everything from marketing copy, editorial content to  grant proposals, technical manuals and annual reports.

Interim Marketing Management

I can seamlessly integrate with your team to lead branding and marketing strategy. I'm a quick study on their industry and processes. I provide value-added support during a busy season or to cover for a staffing vacancy. 

More About Me

I hold a Masters in Business Administration (MBA) with a marketing concentration from Loyola University of Maryland, which featured me in their 2013 “See Business Differently” advertising campaign. 

In a former life, I was a coloratura soprano, earning a bachelor’s degree in music performance with an opera concentration from Gordon College. As a singer, I studied in Salzburg, Austria under the tutelage of world-renowned musicians of the Salzburg Summer Music Festival and performed at various music festivals in Austria. My performance highlights include appearances with the Annapolis Opera, the Arundel Vocal Arts Society, Handel Choir of Baltimore, The Mount Vernon Players and the Bethesda Opera Program. The Baltimore Sun described one of my performances as, "Soprano Sarich (Farmer) looked and sounded exactly right."

I live near Bel Air, Md. with my husband, Tim, and our four children. We believe that creating a better world begins with contributing to and serving in our own community. I serve on my neighborhood HOA board and plan and facilitate three community events each year. I am an active member of the PTAs for my children’s elementary and middle schools, heading their elementary school’s fall and spring fundraisers. I provide pro-bono fundraising support for The Forgotten Initiative, which provides Life Skills 101 classes to youth in foster care in Harford County who are aging out of care. I served as a founding board member for the Deer Creek Chorale in 2007 and as a panelist for Maryland State Arts Council’s “Arts in Communities” grant review board in 2008.