About Laura
Thank you for taking the time to get to know me better.
I am an accomplished marketing and communications consultant with more than 20 years of experience helping mission-driven organizations amplify their stories and extend their impact. As founder and principal of Laura Farmer Marketing, I serve as a trusted strategic partner to leading institutions across the arts, education, leadership, and healthcare sectors.
I specialize in integrated marketing strategy, media relations, thought leadership, and editorial storytelling. My clients include some of the region’s and nation’s most respected organizations. Some of my recent project for clients include:
- The Kennedy Center and Washington National Opera: Supporting external media relations during key transitions; producing community engagement campaigns; contributing editorial content; and managing red-carpet press for the Kennedy Center Honors.
- The Dr. Nancy Grasmick Leadership Institute: Developing integrated communications strategy, producing video and print campaigns, advising branding and content development, and supporting the development of thought leadership pieces for national visibility.
- Sheppard Pratt: Securing consistent press coverage in top-tier media, managing communications for major campus openings, and contributing to Inspire magazine.
- Kennedy Krieger Institute: Writing features for internal and external publications and translating complex research into accessible, engaging content.
- Handel Choir of Baltimore: Creating a strategic marketing roadmap that drove a 50% increase in ticket sales and led to strong press coverage of the organization’s 90th season.
- Baltimore Symphony Orchestra: Serving as staff PR manager for six years and as a consultant for seven more, including during the BSO’s centennial celebration and the production of a feature-length documentary.
- Young Victorian Theatre Company: Leading marketing strategy for its annual summer production; advising best practices for ticket sales forecasting and tracking; garnering media coverage in several local news outlets.
In addition to my consulting work, I am an award-winning editorial writer and ghostwriter, regularly contributing to Baltimore Magazine, Baltimore Style, Washington Family, MidAtlantic Media, and more. A versatile writer, I can create longform features, executive profiles, whitepapers, and op-eds for leaders in the nonprofit, healthcare, and education sectors. Always ahead of the curve, I have studied best practices for adopting AI tools to generate more content for clients at a fraction of the price, without sacrificing quality and authenticity.
I earned an MBA with a marketing concentration from Loyola University Maryland, which featured me in their 2013 “See Business Differently” advertising campaign.
In a former life, I was a coloratura soprano, earning a bachelor’s degree in music performance with an opera concentration from Gordon College. As a singer, I studied in Salzburg, Austria under the tutelage of world-renowned musicians of the Salzburg Summer Music Festival and performed at various music festivals in Austria. My performance highlights include appearances with the Annapolis Opera, the Arundel Vocal Arts Society, Handel Choir of Baltimore, The Mount Vernon Players and the Bethesda Opera Program. The Baltimore Sun described one of my performances as, "Soprano Sarich (Farmer) looked and sounded exactly right."
I live near Bel Air, Md. with my husband, Tim, and our four children. We believe that creating a better world begins with contributing to and serving in our own community. I serve on my neighborhood HOA board and plan and facilitate three community events each year. I am an active member of the PTAs for my children’s elementary and middle schools, heading their elementary school’s fall and spring fundraisers. I provide pro-bono fundraising support for The Forgotten Initiative, which provides Life Skills 101 classes to youth in foster care in Harford County who are aging out of care. I served as a founding board member for the Deer Creek Chorale in 2007 and as a panelist for Maryland State Arts Council’s “Arts in Communities” grant review board in 2008.