Marketing Strategy

A great strategy is the glue the holds together all of your marketing efforts.

Marketing Strategy That Moves the Needle

Your brand has a mission—let’s make sure your marketing reflects it with clarity, consistency, and impact.

I help organizations develop marketing strategies that do more than check boxes—they tell compelling stories, target the right audiences, and drive measurable results. Whether you’re launching a campaign, building visibility, or strengthening your brand voice, I bring nearly two decades of experience helping mission-driven teams connect strategy with storytelling.

What I offer isn’t one-size-fits-all. It’s smart, scalable, and tailored to your goals.

• Strategic Planning:
  Audience analysis, brand positioning, messaging frameworks, and campaign roadmaps that align with your mission and goals.
   
• Integrated Marketing & PR:
  Cohesive strategies across Paid, Earned, Shared, and Owned (PESO) channels—including media outreach, content marketing, social media, email, and more.
   
• Content Strategy & Development:
  Thoughtful, on-brand content that drives engagement—blogs, op-eds, web copy, email campaigns, and story-driven assets that resonate.
   
• Media Relations & Visibility:
  Earned media strategies that get your story in front of the right journalists and outlets—built on my own award-winning editorial experience.
   
• Campaign Execution Support:
  From messaging and design briefs to team coordination and vendor management, I help turn plans into action.
   

What sets me apart? A strategist’s eye, a journalist’s instincts, and a marketer’s discipline. I see the big picture—and know how to bring it to life.