Laura Farmer Marketing

About Laura Farmer Marketing

Public Relations

Marketing Strategy

Public Relations

I help mission-driven organizations raise their visibility through smart, story-centered PR. With a journalist’s eye and a strategist’s mindset, I craft compelling narratives and secure meaningful media coverage that builds trust and sparks action. Whether you're launching something new or refreshing your brand, I’ll make sure your story gets the attention it deserves.

Writing

Marketing Strategy

Public Relations

I’m an experienced writer specializing in content marketing and award-winning editorial storytelling that drives engagement and builds brand authority. Skilled in using AI tools and best practices, I streamline the content creation process without sacrificing strategy, voice, or quality.

Marketing Strategy

I provide clear, actionable marketing strategy that serves as the glue holding all your communications efforts together—aligning messaging, channels, and goals. Whether you're launching a campaign or refining your brand, my strategic guidance ensures every marketing move is purposeful, consistent, and built to drive results.

Your organization has a story to tell—I'll help you share it.

For nearly 20 years, I’ve helped mission-driven organizations clarify and amplify their stories in ways that build trust, increase visibility, and inspire meaningful action. In today’s crowded, fast-moving media landscape, it’s not just about getting attention—it’s about having a strategic communications and marketing plan that delivers results.

That’s where I come in.

As a seasoned storyteller, communications strategist, and marketing advisor, I help organizations go beyond traditional PR to build integrated campaigns that truly connect. Whether it's securing earned media coverage, crafting compelling owned content, or shaping a cross-channel strategy that brings it all together, I work to ensure every message supports a broader vision.

I bring a unique perspective as both a publicist and an award-winning editorial writer, which means I understand the media landscape from both sides of the byline. This dual lens helps me pitch stories that resonate with journalists—and shape content that connects with audiences.

While I specialize in Earned and Owned content—media placements and content your organization controls—I also help teams think strategically about how to align all channels to support long-term goals.

Clients count on me not just to “get the word out,” but to help them find the right words, for the right people, in the right places. With deep editorial expertise and a strong sense of brand storytelling, I bring both creative and strategic insight to every engagement.

Ready to raise your visibility and tell your story with impact?

Contact Laura

What clients are saying...

I have had the distinct pleasure of working with Laura for the last several years in her role as a freelancer. She is smart and creative, a masterful storyteller whose words come alive on the page. She really takes the time to understand her clients and is intrinsically motivated to support her clients with a service-focused attitude. Laura keeps abreast of what’s happening in the media and is always looking for ways to weave her clients into the news of the day. She is the first person to bring an idea forth, and her enthusiasm for her work is evident.

Tamara Chumley,

Senior Director of Strategic & Operational Communications

Sheppard Pratt

Laura played a key role on the Kennedy Center’s PR team this season. She joined me during a time of transition and quickly integrated herself into a complex institution using her astute people skills. In my experience, Laura is an ideal publicist because she is both a wellspring of creative ideas and an incredibly efficient planner and organizer. I credit Laura for helping increase press coverage this season. She secured placements for each opera production, including on local TV, radio, and in print. She was also an essential thought-partner for media strategy and in dealing with sensitive topics. In addition to all of the above, Laura is an absolute joy to work with!

Jen Luzzo,

Director of Public Relations, Classical

The Kennedy Center